Three stripes and you're out: The sorry story of Sunak's Sambas
Briefly

Rishi Sunak inadvertently affected the Adidas Samba's cool reputation by wearing them, signaling a shift from a trendsetter to an uncool image, exemplifying the fragility of brand perception.
The relationship between brands and public figures highlights the delicate dance of brand relevance, where consumer perceptions are influenced by associations, as seen through Sunak's misalignment with Samba's traditional vibe.
Read at The Drum
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