IAB NewFronts rings in the age of digital video dominance | MarTech
Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach. [ more ]
Secrets to Winning in the CPG Ecommerce Space (2024) - Shopify
By 2032, the global consumer packaged goods (CPG) market is estimated to reach $3.17 trillion, emphasizing the significant increase in digital CPG sales. [ more ]
YouTube close to making controversial change to how ads appear in videos
YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators. [ more ]
Mark Zuckerberg-Led Meta's 'Set It And Forget It' AI Tools Misfire, Wasting Ad Budgets And Driving Away Businesses: Report - Meta Platforms (NASDAQ:META)
Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.
Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]
Social media managers are crucial for connecting brands with their audience. The rise of social media platforms has created new opportunities for marketing and job roles. [ more ]
HubSpot reported Q1 earnings above estimates, with mixed outlook for stock - profit exceeded, revenue fell short. Company focuses on digital marketing for customer conversion. [ more ]
Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars
Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences. [ more ]
Google launches new AI-powered features for Performance Max campaigns | MarTech
New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers. [ more ]
HubSpot's April 2024 updates: More AI tools, refined service features and more | MarTech
HubSpot April 2024 updates focus on enhancing automation and integration capabilities, including predictive deal scoring and AI-powered features. [ more ]
Creating viral videos involves art, strategy, and technical skill, emphasizing understanding the audience and utilizing accessible tools for effective storytelling and promotion. [ more ]
Why the CMO needs to learn to speak the language of other c-suite execs
CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role. [ more ]