#branding

#branding

Eurovision's growing influence in marketing and mainstream media is evident as big brands increasingly engage with the contest. [ more ]

Branding is essential for building deep connections with the audience, crucial for lead generation and revenue growth. [ more ]

The intersection of personal and corporate branding is crucial for success in the modern era. [ more ]

Branding decisions are crucial for business success, including in online stores where themes can be customized for each brand. [ more ]

Fans can vote on the new name for the former Arizona Coyotes, set to debut in Salt Lake City in fall 2025. [ more ]

Registering a domain name should be done carefully to avoid negative impacts on search engine rankings and user accessibility. [ more ]

Building an authentic brand is crucial for business success. [ more ]

Visit California shifted from Dream Big to Ultimate Playground campaign due to branding reasons and changing political climate, aiming for a more neutral message. [ more ]

The iPad Air no longer represents the thinnest and lightest Apple product, challenging assumptions based on its name. [ more ]

To celebrate "120 Day", Dogfish Head announced the return of 120 Minute IPA with new packaging. Feedback-driven redesign includes nautical themes, flavor illustrations, and space for the logo. [ more ]

Diversifying income streams is essential for social media influencers to stabilize and grow financially. [ more ]

The 'Opening Moves' campaign of Bumble faced backlash due to a celibacy billboard, showcasing poor timing and a shift away from its safety branding strategy. [ more ]

Brands have a significant impact on personal identity and culture in the absence of traditional communities. [ more ]

PR's role in creating relevant news for brand benefits is crucial in today's digital landscape. [ more ]

CEO stresses workplace policies over personal activism, leading to employee protests and firings. [ more ]

Branding is crucial for a company's success, as it goes beyond just a logo and slogan; it requires a strong brand framework to define vision and achieve goals. [ more ]

Significant themes at Digiday Awards: emerging technology, audience engagement, unique content formats, branding, cross-promotion, quantifiable metrics for success. [ more ]

Brands emphasize emerging tech, audience engagement, unique content, and metrics at Digiday Media Awards. [ more ]

Key focus on emerging technology, audience engagement, unique content, branding, and cross-promotion in Digiday Media Awards.

Emphasis on quantifiable metrics and real-world impact to demonstrate success of initiatives. [ more ]

Chris Orzechowski stands out with plain text emails and X Ads in ecommerce marketing. [ more ]

Headspace rebranded with diverse faces and vibrant colors to destigmatize mental health [ more ]

Gen Z prefers 'dumbphones' with limited features for a less distracting experience. [ more ]

Samsung released an overpriced 50W charger tailored for their smartphones, lacking impressive specs compared to competitors, relying on brand recognition for sales. [ more ]

Mood boards are essential visual tools for brands to attract the target audience and make a lasting impression. [ more ]

The transformative potential of AI can change everything if creatively engaged with, emphasizing the importance of creativity in marketing and branding. [ more ]

Dreamday combines PR outreach with affiliate marketing to drive results for clients. [ more ]

TikTok's political crisis could prompt brands, marketers, and creators to reassess reliance on the platform. [ more ]

Netflix reported a significant increase in customers and profit in Q1 but will stop sharing 'key subscriber numbers' from 2025. [ more ]

Building a community online can be accomplished by addressing a shared problem, being vulnerable, and creating a slogan that embodies your brand. [ more ]

Learn from Little Spoon founders about unconventional thinking, marketing, relationships, and thought leadership in business. [ more ]

Visual content is crucial for brand engagement on social media platforms in the digital age. [ more ]

TCS is enhancing its brand through marathon sponsorships and maintaining a strong B2B storytelling strategy. [ more ]

Brands are eager to leverage the increasing popularity and momentum of women's basketball by partnering with top WNBA draft picks. [ more ]

NAR fiercely defends its 'R' trademark against OpenDeal, exemplifying its protective branding stance. [ more ]

Fake ads can boost exposure but may attract criticism and debate.

Distinguishing between fake ads by brands and by individuals is essential to understand intent and impact. [ more ]

GoldBug was known for its four brand faces in the baby and kids products market in the US.

The company is evolving into a direct-to-consumer model, adapting to modern consumer preferences for bold and vibrant designs. [ more ]

Steve Jobs viewed branding as a bank account, making deposits through positive actions.

Building a trusted brand involves consistently making deposits (positive actions) to increase credibility and trust. [ more ]

Flyana Boss gained fame through viral videos and music, securing brand deals and opening for Janelle Monáe.

Their success is attributed to authentic, carefree charisma, unique content, and organic integration of food. [ more ]

Fender celebrates 70th anniversary with 'A Guitar Forever Ahead Of Its Time' campaign.

CMO Evan Jones leverages Jimi Hendrix's iconic image to connect with younger audiences.

Jones modernizes Fender's marketing department by drawing inspiration from his experiences at Nike. [ more ]