#marketing-budget
#marketing-budget

4 questions to help build your 2024 marketing budget

Determining the 'right' marketing budget depends on clear marketing objectives and prioritized channels.

Nielsen found that the median brand reinvests 3.8% of its revenue back into advertising. [ more ]

The Drum

4 questions to help build your 2024 marketing budget

Determining the 'right' marketing budget depends on clear marketing objectives and prioritized channels.

Nielsen found that the median brand reinvests 3.8% of its revenue back into advertising. [ more ]

The Drum

4 questions to help build your 2024 marketing budget

Determining the 'right' marketing budget depends on clear marketing objectives and prioritized channels.

Nielsen found that the median brand reinvests 3.8% of its revenue back into advertising. [ more ]

MarTech

Martech spending falls to lowest level in 10 years | MarTech

Martech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech. [ more ]

MarTech

3 weeks ago

SMBs are investing more time and resources in marketing | MarTech

SMBs are increasing marketing efforts despite economic challenges, focusing on budget, time, and channels, with a strong interest in AI and automation tools. [ more ]

AdExchanger

3 weeks ago

P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchanger

Investors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels. [ more ]

Smartasset

How Much Financial Advisors Should Spend on Marketing

The average financial advisor spends $743 in marketing dollars to acquire each new client

30% of advisors surveyed plan to increase their marketing budget [ more ]

Smartasset

How Much Financial Advisors Should Spend on Marketing

The average financial advisor spends $743 in marketing dollars to acquire each new client

30% of advisors surveyed plan to increase their marketing budget [ more ]

The Drum

It's time to fight the 'lead gen lie' in B2B marketing

Marketers' optimism about budget recovery may be premature, as little is being spent on brand initiatives.

B2B brands should allocate more budget to brand awareness campaigns and customer success teams. [ more ]

moreMarketing

Smartasset

Growth hacking

How Much Financial Advisors Should Spend on Marketing

The average financial advisor spends $743 in marketing dollars to acquire each new client

30% of advisors surveyed plan to increase their marketing budget [ more ]

The Drum

Growth hacking

4 questions to help build your 2024 marketing budget

Determining the 'right' marketing budget depends on clear marketing objectives and prioritized channels.

Nielsen found that the median brand reinvests 3.8% of its revenue back into advertising. [ more ]

Entrepreneur

Growth hacking

4 Marketing Budget Hacks to Boost Your Business in 2024 | Entrepreneur

Managing a business's budget involves balancing expenses, delivering products/services, and finding new customers through marketing.

The end of the year is a good time to evaluate and adjust your marketing budget based on your revenue and growth goals. [ more ]

The Drum

Online marketing

4 questions to help build your 2024 marketing budget

Determining the 'right' marketing budget depends on clear marketing objectives and prioritized channels.

Nielsen found that the median brand reinvests 3.8% of its revenue back into advertising. [ more ]

The Drum

Online marketing

It's time to fight the 'lead gen lie' in B2B marketing

Marketers' optimism about budget recovery may be premature, as little is being spent on brand initiatives.

B2B brands should allocate more budget to brand awareness campaigns and customer success teams. [ more ]

The Drum

It's time to fight the 'lead gen lie' in B2B marketing

Marketers' optimism about budget recovery may be premature, as little is being spent on brand initiatives.

B2B brands should allocate more budget to brand awareness campaigns and customer success teams. [ more ]

Entrepreneur

4 Marketing Budget Hacks to Boost Your Business in 2024 | Entrepreneur

Managing a business's budget involves balancing expenses, delivering products/services, and finding new customers through marketing.

The end of the year is a good time to evaluate and adjust your marketing budget based on your revenue and growth goals. [ more ]

Entrepreneur

4 Marketing Budget Hacks to Boost Your Business in 2024 | Entrepreneur

Managing a business's budget involves balancing expenses, delivering products/services, and finding new customers through marketing.

The end of the year is a good time to evaluate and adjust your marketing budget based on your revenue and growth goals. [ more ]

MarTech

3 tips to tackle the annual marketing budget challenge | MarTech

Appoint a lead to run the annual budget planning process

Prioritize costs based on impact [ more ]

MarTech

3 tips to tackle the annual marketing budget challenge | MarTech

Appoint a lead to run the annual budget planning process

Prioritize costs based on impact [ more ]

MarTech