#marketing-strategies

#marketing-strategies

Saying 'business is good enough' can hinder greatness. [ more ]

An online boutique can be a profitable business venture in the fashion industry with minimal costs using existing tools and an internet connection. [ more ]

Creating an online store can be rewarding with the right tools and guidance to reach a wider audience and grow a business. [ more ]

Loneliness epidemic exacerbated by pandemic; affects society and health greatly. [ more ]

Movie promotional stunts can range from over-the-top to bizarre, sometimes creating engaging experiences for audiences. [ more ]

Movie titles can undergo changes for various reasons, including marketing purposes and creative decisions. [ more ]

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.

Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing. [ more ]

Starting a business journey is uncertain, but key milestones like successful marketing campaigns are crucial in the first year. [ more ]

The subject line is crucial in email marketing, with an ideal length of 30-50 characters and up to seven words. [ more ]

Marketers often rely on email shortcuts that harm performance, like image-based designs and poor rendering. It's crucial to consider various factors for effective email campaigns. [ more ]

Utilize media-based startups for strategic advantage in venture studios. [ more ]

GA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics. [ more ]

The canned water market is undergoing a shift towards gritty and unconventional marketing strategies. [ more ]

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]

Marketers should recognize young Hispanics as bicultural consumers and tailor messages to reflect their unique cultural identity. [ more ]

Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit. [ more ]

Agents and brokerages are facing increased scrutiny post-commission lawsuits, leading to a shift towards more transparent and client-centric approaches. [ more ]

Product launches require meticulous planning, customer understanding, and smart marketing strategies for success. [ more ]

PPC ads are a cost-effective approach for attracting traffic to specific destinations, ideal for new and growing businesses. [ more ]

Growth hacking involves rapid expansion through testing techniques; HR tech companies should focus on analyzing strategies through the growth funnel stages. [ more ]

Limited budgets call for smart marketing strategies in startups. [ more ]

AI can amplify skills and speed up processes in business operations.

Machine learning tools can automate tasks, offering growth-driving insights to SMEs and start-ups. [ more ]

Google's Search Generative Experience (SGE) may reduce website traffic for businesses but could lead to higher-quality leads. Marketers must adapt strategies to balance current success with future AI impact. [ more ]

Ozempic's success is benefiting individuals like David Paton financially through the utilization of music in marketing strategies.

Investors and music companies are increasingly investing in back catalogs of artists, even those who haven't released popular music recently, due to the lucrative nature of the industry. [ more ]

CRM is considered the original martech, continuously evolving to meet new challenges and behaviors.

Following industry experts can help in staying updated with optimal strategies in martech. [ more ]

Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.

Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH. [ more ]

Data is crucial for B2B marketing success in an ever-changing market landscape.

Lead generation remains a key aspect of B2B marketing strategies, alongside the adoption of new technologies like AI. [ more ]

Understanding and adapting to how clients evolve is crucial for agency success.

Agencies must stay informed about clients' changing business models and external factors to maintain effective campaigns. [ more ]

Showing episodes of a series in parts can build audience engagement and increase return viewers.

Understanding content partners' objectives is key for developing effective marketing strategies in the theater industry. [ more ]

Podcast listeners are more receptive to ads and are likely to take action compared to other mediums.

HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners. [ more ]

Agencies offer expertise, cost efficiency, scalability, and fresh perspectives.

Outsourcing to an agency can provide senior strategic talent which may be hard to hire in-house. [ more ]

Marketers are struggling to decide where to spend with the rapid growth of retail media networks.

Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform. [ more ]

Stout is attracting a diverse audience, including young women, due to new flavors and lower alcohol options.

Global consumption of stout increased by 11%, with the UK showing significant growth of 23% between 2021 and 2022. [ more ]

Paid ads, when combined with other marketing strategies, can lead to a successful clothing brand.

Creating a user-friendly website with functional color selection options can increase sales. [ more ]

Chase Media Solutions offers targeted ads and discounts based on spending data

The unit aims to secure Chase's position as the largest credit card issuer in the U.S. [ more ]